Friday, August 24, 2012

Font (n.) ≠ Typeface (n.)

There are things I love and care about that the vast majority just doesn't... typography is one of them.

I am turning 22 in four days, and have come to an understanding after being in the industry for 3 years (still pretty fresh) that – you just have to speak to the right people, and when they are not the right people (i.e. most clients), don't even bother explaining your fancy terms (unless you know your client likes you) because again, no one gives a shit.

Nonetheless, now would be the perfect time for me to clear things up a little bit.

Ask yourself...
What is a font?

The most common answers would be:
Times New Roman 
– Comic Sans MS (which by the way, arguably, should die)
Arial
Helvetica

These are all wrong answers; or rather, incomplete answers.

Example of a font would be:
– Arial Bold, 10 pt;
by indicating a specific size (10pt) and weight (Bold) in a font family

The most common answers (i.e. Times New Roman, Arial, etc) I mentioned above are not fonts. They are typefaces/type families.

To give you a brief wrap-up, I spent a few seconds making this table to clarify my point.



Here are their definitions (from Free Online Dictionary).. fyi

Font (n.) – a specific size and style of type within a type family

Typeface (n.) – the full range of type of the same design

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After spending a summer working full-time in the augmented reality and advertising industry, I have recently spearheaded a branding project and formed a cross-functional team of 6 people to make it happen. 

Process will follow later. However due to confidentiality agreement, don't expect to see much content until the end of the project (which may be a year from now).

Have a great weekend.

Tuesday, December 6, 2011

pulling a romantic romeo

It is always superrrrrrrrrrr exciting to experiment with a new design style.

I have recently agreed to help [ person/organization anonymous ] to create an invitation for an event in January. Since I have promised not to publicize the content... mysterious much?... I replaced the actual content of the invitation with random information.

Actually... who am I trying to fool here? My audience (aka you) aren't idiots anyway. Anyone can immediately figure it out by looking at the overtly meaningless content of the invitation, as displayed below...

In fact, a few of you migghtttttt receive the real invitation from [ person/organization anonymous ] anyway, so yeahh, whatever.

But before I do the whole attach-image-to-my-blog-post thing, here's a brief overview of what my *client* wanted – well they basically wanted me to create an elegent invitation.

Waaaaait a minute.............. Elegant???

I don't normally do that shit. But I guess it doesn't hurt to make a fool out of myself and give it a try.

Some elegant vector thingy
First thing came to mind: wedding invitations. Second thing came to mind, Victorian borders. That should be good for starters. (Plus a generous token of appreciation to my roommate Margaret to help me out with the concept).

Thank god for google images, I downloaded a crap ton of elegant Victorian borders in vector format. Picked one, and paste it all over the damn art board.

Figured I probably shouldn't do my casual Helvetica-Swiss 721-Univers font-picking routine, I settled with Requiem Display and Edwardian Script ITC.. (im sure edward cullen would approve of this cheesy and cursivie font.. haaa!)


Colour palette decision turned out to be a gray-black-teal combo.

And this is what I ended up with:

Shameless attempt for an elegant invitation card,
note the random slash meaningless content.
I guess it worked out?

Wednesday, November 30, 2011

the dumb, the wise, and the creative

The title of this entry was my attempt to do a spin-off of The Good, the Bad, and the Ugly – which I find could be somewhat relevant to the recent ad I created..... somewhat relevant, for SSMU Minicourses


The beginning of knowledge is the discovery of something we do not understand.
SSMU Minicourses, offered by the Student's Society of McGill University (SSMU)

Given the fact that I am sitting in class at the moment and about to give my final presentation (about the U.S. $2 banknote.. what funs) of the semester, excuse my lack of content. More updates to come, stay tuned. 

fun.



Tuesday, November 29, 2011

exam pick-me ups

Exam Pick-Me Ups Free Coffee and Timbits

Free Coffee and Timbits provided by the MUS,
poster designed by Olivia Siu (a late night attempt).