I am turning 22 in four days, and have come to an understanding after being in the industry for 3 years (still pretty fresh) that – you just have to speak to the right people, and when they are not the right people (i.e. most clients), don't even bother explaining your fancy terms (unless you know your client likes you) because again, no one gives a shit.
Nonetheless, now would be the perfect time for me to clear things up a little bit.
Ask yourself...
What is a font?
The most common answers would be:
– Times New Roman
– Comic Sans MS (which by the way, arguably, should die)
– Arial
– Helvetica
These are all wrong answers; or rather, incomplete answers.
Example of a font would be:
– Arial Bold, 10 pt;
by indicating a specific size (10pt) and weight (Bold) in a font family
The most common answers (i.e. Times New Roman, Arial, etc) I mentioned above are not fonts. They are typefaces/type families.
To give you a brief wrap-up, I spent a few seconds making this table to clarify my point.
Here are their definitions (from Free Online Dictionary).. fyi
Font (n.) – a specific size and style of type within a type family
Typeface (n.) – the full range of type of the same design
---
After spending a summer working full-time in the augmented reality and advertising industry, I have recently spearheaded a branding project and formed a cross-functional team of 6 people to make it happen.
Process will follow later. However due to confidentiality agreement, don't expect to see much content until the end of the project (which may be a year from now).
Have a great weekend.
